Case Study Example

Subscription-Based SaaS Product

Kris Jones
Professor of Information Systems
Tools:
  • Bubble: To build the core SaaS product’s interface, manage user accounts, and handle subscription management.
  • Stripe (via Bubble plugin): To integrate subscription billing, manage payments, and offer tiered pricing options.
  • Zapier: To automate tasks such as sending welcome emails, generating invoices, or notifying users when subscription renewals or payments are due.
  • Airtable: For managing customer data, product analytics, and tracking user activities for insights into user behavior.
Proposed Business Problem:

Many small businesses lack affordable and easy-to-use tools for managing key operations, such as scheduling, invoicing, or customer relationship management. Existing solutions can be too complex, expensive, or not customizable enough for their specific needs.

Solution:

Develop a subscription-based SaaS product offering simple, customizable tools for small business operations. Depending on the target market, the SaaS product could include features like appointment scheduling, invoicing, or customer relationship management (CRM). The platform would have tiered subscription plans to cater to different business sizes and needs, offering a freemium model to attract early users.

Key Features:
  • User Dashboard: An easy-to-use interface for managing daily business operations, such as tracking appointments, managing clients, and processing invoices.
  • Subscription Tiers: Multiple pricing tiers offering different levels of features (e.g., free tier for basic features, paid tiers for advanced functionality like automated invoicing or customer analytics).
  • Automated Billing: Integration with Stripe for secure payment processing, invoicing, and automated billing for subscription renewals.
  • Customer Management: Tools for managing client data, tracking communication, and providing customer support within the platform.
  • Analytics Dashboard: Users can track usage metrics, including customer engagement, revenue, and operational efficiency through reports.
Validation Indicators:
  • Early User Sign-Ups: Offer a freemium plan to encourage early sign-ups, and track how many users convert to paid plans.
  • User Retention Rates: Monitor how many users continue to use the platform after the initial sign-up and how frequently they engage with key features.
  • Revenue Tracking: Measure how much revenue is generated by the subscription plans and the percentage of users upgrading to higher tiers.
  • User Feedback: Collect qualitative feedback from early adopters to determine the most valuable features and prioritize further development.
De-Risking Strategy:
  • Freemium Model: Launching with a freemium plan reduces the risk of upfront financial commitments from users while allowing them to experience the product’s value before subscribing to a paid plan.
  • Stepwise Feature Rollout: Instead of launching with a full set of complex features, start with the most critical tools (e.g., scheduling and invoicing) to reduce development time and complexity. As users validate the product, additional features can be developed and added based on demand.
  • No-Code/Low-Code Setup: Using no-code tools like Bubble reduces the upfront cost and complexity of development, while integration with tools like Stripe and Zapier allows for streamlined payment processing and task automation without needing heavy custom coding.
  • Time Estimate

    5-7 weeks

    The time estimates are based on the solution's complexity, tool capabilities, and customization needs, ranging from 3 to 8 weeks depending on the project scope.

    Cost Estimate

    $4,000 - $8,000

    The cost estimates for these MVP ideas are based on tools/subscription fees, development time (at ~$50 to $150/hour), and customization complexity, with typical costs ranging from $3,000 to $9,000 depending on the project’s scope and AI requirements.

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